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Brandstream provides workshops that can improve
internal processes that have a profound impact on the brand
development process. A series of lectures and ideation sessions
can be created around consumer insights, brand audits, brand
strength monitoring, creative strategy development, brand
positioning, advertising agency management and internal
brand culture.
"Scott did a tremendous job engaging the audience by demonstrating branding
concepts and principles through use of his impressive experience at Nike and Starbucks.
The feedback throughout the organization was overwhelmingly positive. So much
so, that a cross-divisional senior-level task force has been put in place to evaluate
the potential of placing a more focused effort on corporate branding."
Allen Tate III
Executive Director
Merck & Company, Inc.
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