Scott interviewed with BBC Radio 4 in May 2018 on the creation of the "Just Do It" campaign. "Selling a Philosophy" is the the first in a series for BBC's "Marketing: Hacking the Unconscious" in which several brands are examined for their ability to engage more deeply than others.
Prior to speaking at the PSFK 2017 Conference, the New York-based insights and strategy firm interviewed Scott about the theme of his speech (hint: it's transparency), how brands have changed since his days at Nike and Starbucks and what he's working on now.
Scott Bedbury: Mixing Art And Science To Achieve Brand Leadership
Scott’s speech for PSFK in December of 2012 about the mix of art and science needed for brand leadership.
Shoulders of Giants Interview: 2008
Scott Bedbury, formerly of Nike and Starbucks, is one of the featured Giants in the Brand Communications series, he shares his wisdom on developing great brand communications.
In the News…
“What Great Brands Do” Fast Company article by Alan M. Webber (with contributions by Scott Bedbury 8.31.1997.
“A great brand is hard to find. “I walked through a hardware store last night and I came across 50 brands I didn’t know existed,” says Scott Bedbury. “They may be great products, but they’re not great brands…”