Everything will matter more as we enter an age that will be defined by transparency and endless waves of digital distortion, distraction and disruption. Today, what we say and how we say it, what we do and how we do it, who we hire, who we fire – and who we turn a blind eye to – can impact trust in ways hard to imagine a decade ago.
For three decades, Brandstream and its founder, Scott Bedbury, have helped brands become better rather than just bigger, to be more authentic and present, and better prepared for the scrutiny that a connected, empowered society will bring.
Whether it be advising legacy brands like Starbucks, Nike, Samsung, Apple, Coca-Cola, Starwood or Microsoft, or helping startups like Airbnb and Casper Sleep build scalable brand foundations, size doesn’t matter. Culture, creativity, collaboration and courage do.