brandstream

Making Brands Better, Not Just Bigger

 
 
 
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About  

Everything will matter in a more transparent age defined by digital deception, distraction and disruption. Today, what we say and how we say it, what we do and how we do it, who we hire, who we fire and who we turn a blind eye to can impact trust in ways few could have imagined a decade ago.

For three decades, Brandstream and its founder, Scott Bedbury, have helped brands become better rather than just bigger, to be more authentic and present, and better prepared for the scrutiny a connected, empowered society will bring.  

Whether it be advising legacy brands like Starbucks, Nike, Samsung, Apple, Coca-Cola, Starwood or Microsoft, or helping startups like Airbnb and Casper Sleep build scalable brand foundations, size doesn’t matter. Culture, creativity, collaboration and courage do.

 
Great brands are about who we are – how we communicate our essence, our character. [Scott Bedbury is] perhaps the greatest brand maven of our time.
— Tom Peters, Author of 'In Search of Excellence'
I don’t think there is anyone in the world who knows more about strong brands than Scott Bedbury– there is certainly no one who can tell his story and make his points with such insight and wit. 
— Kevin Lan Keller, E.B. Osborn Professor of Marketing Amos Tuck School of Business
 
 
 
 
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Who We Are

I established Brandstream in 1998 to help advise brands to become better rather than just bigger, and to prepare them for a more transparent, interconnected and digitally disrupted world. In the two decades since, Brandstream has collaborated with a league of extraordinary men and women who left their fingerprints on some of the most iconic brands in recent history. Since the release of A New Brand World in 2002, I have shared my experiences in 30 countries on six continents and advised leaders in healthcare, software, social media, retail, food, beverage, hospitality, financial services and national defense. I am currently finishing a new book to help brands big and small navigate the greatest collapse of trust in memory. When not writing or consulting, you might find me fly fishing on a Northwest stream with a few friends, quietly pursuing the headwaters of the next brand challenge.

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What We Do

We help executives and their teams affirm their convictions and brand promises, find a purpose more valuable than profit, and prepare core beliefs for the disruption and distrust the future will bring. We help them become master storytellers inside and out, and build organizations with the capabilities, conscience and resilience to attract and inspire the best.


 
 
 

We're Rooted in the Northwest  

But Our Clients Are All Over The Globe

 
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Our Northwest Spirit

Brandstream is based in Bend and embraces the spirit of Cascadia and the explorers, pioneers and rebels who had the sense to bypass the Gold Rush and stay in Oregon.

 
The cowards never started, and the weak died along the way - that leaves us.
— Nike Co-Founder. three-time Olympic coach and son of Oregon pioneers, Bill Bowerman