Brandstream was created by Scott Bedbury to share best practices developed in marketing roles at Nike and Starbucks during their key growth periods. As director of advertising, he led the creation of Nike’s “Just Do It” campaign and established one of the industry's most successful client-agency relationships. As Starbucks chief marketing officer he helped design a welcome “Third Place” experience for millions and demonstrate the potential fo experiential marketing and design.
Since leaving the corporate side, Bedbury and his team have advised Fortune 200 leaders and startups including Airbnb, Facebook, P&G, Samsung, Adobe, Microsoft, Corona, Coca-Cola, Russian Standard, Starwood Hotels, Deloitte, NASA, the US Navy, Ferrero, AS Watson, Casper Sleep, Kaiser Permanente and Dignity Health Systems.
Bedbury is also author of A New Brand World; Eight Principles for Achieving Brand Leadership in the 21st Century, published by Viking Press. He is currently working on his next book, a guide to building trust in the disinformation age.