Everything will matter in a more transparent age defined by digital deception, distraction and disruption. Today, what we say and how we say it, what we do and how we do it, who we hire, who we fire and who we turn a blind eye to can impact trust in ways few could have imagined a decade ago.
For three decades, Brandstream and its founder, Scott Bedbury, have helped brands become better rather than just bigger, to be more authentic and present, and better prepared for the scrutiny a connected, empowered society will bring.
Whether it be advising legacy brands like Starbucks, Nike, Samsung, Apple, Coca-Cola, Starwood or Microsoft, or helping startups like Airbnb and Casper Sleep build scalable brand foundations, size doesn’t matter. Culture, creativity, collaboration and courage do.