SHAPING EXPERIENTIAL 21st CENTURY BRANDS
Brandstream provides advisory support to a small number of clients each year. While the strategies may vary by project, industry or client, our philosophy has always the same: to make companies better, not just bigger.
We strive to strengthen client capabilities and integrate external talent where needed to meet project requirements. The Brandstream Partner network provides direct access to more than 20 world class strategists, designers, writers, researchers, media experts, data wizards and HR professionals that have worked helped shape some of the world’s most iconic and enduring brands.
Nike reinvented the sports and fitness business in the late '80s. At a time when all competitors were focused on product performance, Nike took the high ground and began to reflect a deeper appreciation for the most powerful emotional drivers of sports and fitness across cultures. As Nike’s head of Advertising, Scott oversaw the launch of the “Just Do It” campaign in 1988 as part of a brand repositioning to expand Nike’s access point and lay the foundation for the compelling, ageless and globally relevant brand we see today.
Scott joined Starbucks in 1995 as Chief Marketing Officer and teamed up with CEO Howard Schultz to help reimagine coffee not as a product but as a welcome “Third Place” experience between home and work for millions every day. Starbuck’s repositioning is regarded as the textbook case study for the power of experiential brand design, product innovation, employee engagement and grass roots marketing. In three years, Starbucks grew from one store opening a week to three per day. Today, Starbucks operates 22,000 cafes in more than 50 countries.
Brandstream was recruited by the founders of Airbnb in 2012 to help craft a brand development strategy that could support one of the fastest growing and most valuable privately held businesses in the world. Today, Airbnb also represents the definitive experiential brand, inspiring millions of travelers to drop mass-produced hospitality and instead drop into places for which there is only one on earth and to live like a local. Airbnb Co-Founder and CEO Brian Chesky put it best when he summed up Airbnb with two simple but powerful words: “Belong anywhere.”