Find Your Headwaters

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Brandstream was created by Scott Bedbury to share best practices developed in marketing roles at Nike and Starbucks during their key growth periods. As director of advertising, he led the creation of Nike’s “Just Do It” campaign and established one of the industry's most successful client-agency relationships. As Starbucks chief marketing officer he helped design a welcome “Third Place” experience for millions and demonstrate the potential fo experiential marketing and design. 

Since leaving the corporate side, Bedbury and his team have advised Fortune 200 leaders and startups including Airbnb, Facebook, P&G, Samsung, Adobe, Microsoft, Corona, Coca-Cola, Russian Standard, Starwood Hotels, Deloitte, NASA, the US Navy, Ferrero, AS Watson, Casper Sleep, Kaiser Permanente and Dignity Health Systems.

 Bedbury is also author of A New Brand World; Eight Principles for Achieving Brand Leadership in the 21st Century, published by Viking Press. He is currently working on his next book, a guide to building trust in the disinformation age.

I don’t think there is anyone in the world who knows more about strong brands than Scott Bedbury– there is certainly no one who can tell his story and make his points with such insight and wit. 
— Kevin Lan Keller, E.B. Osborn Professor of Marketing Amos Tuck School of Business
A great brand is a story that’s never completely told.
— Scott Bedbury


We help clients become better, not just bigger. We believe that all products, technologies, IP, communications and leadership are means to great and enduring brands. A great brand should outlive us all.

Great brands are like an engaging story that can never be completely told; each new milestone, inflection point, success or failure is but one chapter in an enduring, engaging narrative that is compelling to customers, a wellspring of pride for employees and an enduring investment for shareholders.  

The cowards never started, and the weak died along the way - that leaves us.
— Nike Co-Founder Bill Bowerman on the Oregon Trail

We're Rooted in the Northwest  

But Our Clients Are All Over The Globe



Brandstream is headquartered in Bend, Oregon. Here in Cascadia we draw inspiration from the rich diversity of our bioregion and the character of the explorers, pioneers and rebels who had the sense to bypass the Gold Rush and go Northwest. 

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